Concepedia

Segment Profiling By Needs

Segment Profiling By Needs is a marketing research framework that classifies consumer groups according to shared underlying motivational drivers and unmet psychological or functional requirements, distinguishing it from demographic or behavioral segmentation by focusing on the intrinsic needs that guide consumer decision-making.

8

Publications

554

Citations

22

Authors

18

Institutions

Publications per year

2017–2026

1

Parents

Publications

8

Consumption values and relationships: segmenting the market for frequency programs

Mary M. Long, Leon G. Schiffman · Journal of Consumer Marketing · 2000 · 248 citations

, , +16

Thoreau, Muir, and Jane Doe: Different Types of Private Forest Owners Need Different Kinds of Forest Management

Andrew O. Finley, David B. Kittredge · Northern Journal of Applied Forestry · 2006 · 103 citations · Full text

, , +15

Understanding Truck Driver Need-Based Segments: Creating a Strategy for Retention

Zachary Williams, Michael Scott Garver, Gary Taylor · Journal of Business Logistics · 2011 · 70 citations

, , +17

The use of need-based segmentation for developing segment-specific direct marketing strategies

James W. Peltier, John A. Schribrowsky · Journal of Direct Marketing · 1997 · 63 citations

, , +16

Patient activation among Medicare beneficiaries

Sunyna S. Williams, Amy Heller · International Journal of Pharmaceutical and Healthcare Marketing · 2007 · 23 citations

, , +17

1–5 of 8

Authors

22

  1. JA
    John A. Schribrowsky

    University of Nevada, Las Vegas, United States

    2 publications · 81 citations

    2

    h-index

  2. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    2 publications · 81 citations

    2

    h-index

  3. ZW
    Zachary Williams

    Central Michigan University, United States

    1 publications · 70 citations

    1

    h-index

  4. DB
    David B. Kittredge

    University of Massachusetts Amherst, United States

    1 publications · 103 citations

    1

    h-index

  5. RS
    Randall S. Upchurch

    University of Central Florida, United States

    1 publications · 14 citations

    1

    h-index

1–5 of 22

Institutions

18

  1. University of Wisconsin–Whitewater

    Whitewater, United States

    2 h-index

    2 publications

    81 citations

  2. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    2 publications

    81 citations

  3. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    103 citations

  4. University Medical Center Hamburg-Eppendorf

    Hamburg, Germany

    1 h-index

    2 publications

    30 citations

  5. German Cancer Research Center

    Heidelberg, Germany

    1 h-index

    2 publications

    30 citations

  6. University of Massachusetts Amherst

    Amherst Center, United States

    1 h-index

    1 publications

    103 citations

  7. Philadelphia University

    Philadelphia, United States

    1 h-index

    1 publications

    248 citations

  8. Harvard University

    Cambridge, United States

    1 h-index

    1 publications

    103 citations

1–8 of 18

Venues

  1. Journal of Direct Marketing

    JDM · 2 publications · 81 citations

    2

    h-index

  2. PLoS ONE

    1 publications · 15 citations

    1

    h-index

  3. Journal of Business Logistics

    1 publications · 70 citations

    1

    h-index

  4. Journal of Consumer Marketing

    1 publications · 248 citations

    1

    h-index

  5. Northern Journal of Applied Forestry

    1 publications · 103 citations

    1

    h-index

1–5