Retention Rate Analysis
Retention Rate Analysis is a metric in donor retention research that quantifies the proportion of donors who continue their support over a specified period, distinguishing itself by measuring donor loyalty and engagement effectiveness within nonprofit fundraising contexts.
700
Publications
28.4K
Citations
3.4K
Authors
1.4K
Institutions
Publications per year
2017–2026
234
Parents
700
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Florian Stahl, Mark Heitmann, Donald R. Lehmann et al. · Journal of Marketing · 2012 · 363 citations
Referral Programs and Customer Value
Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2010 · 286 citations · Full text
1–5 of 700
3.4K
10
h-index
8
h-index
8
h-index
6
h-index
6
h-index
1–5 of 3.4K
1.4K
Istituti di Ricovero e Cura a Carattere Scientifico
Rome, Italy
13 h-index
27 publications
3.8K citations
Istituto Ortopedico Gaetano Pini
Milan, Italy
12 h-index
37 publications
1.6K citations
University of Pennsylvania
Philadelphia, United States
11 h-index
18 publications
1.6K citations
University of Bari Aldo Moro
Bari, Italy
11 h-index
20 publications
1.4K citations
University of Siena
Siena, Italy
10 h-index
36 publications
4.4K citations
University of Washington
Seattle, United States
8 h-index
12 publications
590 citations

Sapienza University of Rome
Rome, Italy
8 h-index
22 publications
769 citations
University College London
London, United Kingdom
8 h-index
21 publications
1.2K citations
1–8 of 1.4K
Repository · 53 publications · 1.5K citations
22
h-index
13 publications · 338 citations
12
h-index
9 publications · 296 citations
9
h-index
8 publications · 371 citations
8
h-index
7 publications · 193 citations
7
h-index
1–5