Retail Packaging is a strategic branding instrument that comprises the design, materials, and presentation of product containers in a retail environment, distinguished by its dual function of protecting the product and communicating brand identity to influence consumer perception and purchasing behavior.
48
Publications
2.1K
Citations
146
Authors
73
Institutions
Publications per year
2017–2026
16
Parents
Publications
48
1–5 of 48
Authors
146
- JH
2
h-index
- ND
2
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- LW
2
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- RA
2
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- DV
2
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1–5 of 146
Institutions
73
Norwich Research Park
Norwich, United Kingdom
3 h-index
11 publications
631 citations
University of Da Nang
Da Nang, Vietnam
2 h-index
8 publications
304 citations
University of Lincoln
Lincoln, United Kingdom
2 h-index
12 publications
357 citations
Swinburne University of Technology
Melbourne, Australia
2 h-index
3 publications
98 citations
Oklahoma State University
Stillwater, United States
2 h-index
3 publications
61 citations
University of Manchester
Manchester, United Kingdom
2 h-index
4 publications
224 citations
Danish Ministry of Environment and Food
Copenhagen, Denmark
2 h-index
4 publications
156 citations
Consumers Union
Yonkers, United States
1 h-index
3 publications
132 citations
1–8 of 73
Venues
- Journal of Cleaner Production
4 publications · 149 citations
4
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- Meat Science
4 publications · 108 citations
4
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- Food Additives & Contaminants
3 publications · 108 citations
3
h-index
- British Food Journal
3 publications · 446 citations
3
h-index
- International Journal of Food Science & Technology
3 publications · 147 citations
3
h-index
1–5