Concepedia

Bo Rundh

BR

16

Publications

1.2K

Citations

14

H-Index

1994

Active since

Affiliations

Karlstad University(Current)

Bo Rundh is an author at Karlstad University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementMarketing StrategyStrategic ManagementBrand StrategyGlobal StrategyInternational BusinessSupply ChainInternational Marketing

Publications per year

1994–2022

16

Publications

16

The multi‐faceted dimension of packaging

Bo Rundh · British Food Journal · 2005 · 315 citations

Logistics Processes, Food Packaging, Engineering +21

Packaging design: creating competitive advantage with product packaging

Bo Rundh · British Food Journal · 2009 · 274 citations

Brand Strategy, Social Sciences, Product Management +23

The role of packaging within marketing and value creation

Bo Rundh · British Food Journal · 2016 · 130 citations

Consumer Research, Brand Strategy, History Of Marketing +19

Linking packaging to marketing: how packaging is influencing the marketing strategy

Bo Rundh · British Food Journal · 2013 · 113 citations

Consumer Research, Brand Strategy, Management +18

International marketing behaviour amongst exporting firms

Bo Rundh · European Journal of Marketing · 2007 · 80 citations

International Marketing, Internationalization, International Business Strategy +17

Rows per page

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