Concepedia

Delia Vazquez

DV

Statistics

Publications

9

Citations

528

H-Index

9

Active since

1999

Affiliations

University of Manchester(Current)

Nottingham Trent University

Middlesex University

Delia Vazquez is an author at University of Manchester specializing in marketing, business, and online consumer behavior.

Publications per year

1999–2020

9

Publications

9

Effective design management for small businesses

Margaret Bruce, Rachel Cooper, Delia Vazquez · Design Studies · 1999 · 120 citations · Full text

Arts, Design, Design Theory +12

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen et al. · International Journal of Information Management · 2020 · 93 citations · Full text

Business, Marketing, Psychology +16

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

Delia Vazquez, Charles Dennis, Yizhong Zhang · Computers in Human Behavior · 2017 · 68 citations · Full text

Business, Marketing, Marketing Management +15

A case study exploring the packaging design management process within a UK food retailer

Delia Vazquez, Margaret Bruce, Rachel Studd · British Food Journal · 2003 · 66 citations

Arts, Design, Retail Management +12

Investigating linkages between online purchase behaviour variables

Delia Vazquez, Xingang Xu · International Journal of Retail & Distribution Management · 2009 · 52 citations · Full text

Business, Marketing, Behavior Analysis +9

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