Concepedia

Delia Vazquez

DV

Statistics

Publications

9

Citations

516

H-Index

9

Active since

1999

Affiliations

University of Manchester(Current)

Nottingham Trent University

Middlesex University

Delia Vazquez is an author at University of Manchester specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchDesignConsumer BehaviorDigital MarketingCommunicationBrand StrategySocial SciencesInteractive Marketing

Publications per year

1999–2020

9

Publications

9

Effective design management for small businesses

Margaret Bruce, Rachel Cooper, Delia Vazquez · Design Studies · 1999 · 120 citations · Full text

Design Innovation, Design, Management +3

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen et al. · International Journal of Information Management · 2020 · 87 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +13

A case study exploring the packaging design management process within a UK food retailer

Delia Vazquez, Margaret Bruce, Rachel Studd · British Food Journal · 2003 · 65 citations

Food Packaging, Consumer Research, Brand Strategy +24

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

Delia Vazquez, Charles Dennis, Yizhong Zhang · Computers in Human Behavior · 2017 · 65 citations · Full text

Mobile Instant Messaging, Consumer Decision Making, Mobile Marketing +15

Investigating linkages between online purchase behaviour variables

Delia Vazquez, Xingang Xu · International Journal of Retail & Distribution Management · 2009 · 52 citations · Full text

Online Behaviour Constructs, Customer Satisfaction, Online Customer Behavior +15

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