Concepedia

Xiangran Wu

XW

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Publications

1

Citations

93

H-Index

1

Active since

2020

Affiliations

Nottingham Trent University(Current)

Xiangran Wu is an author at Nottingham Trent University specializing in impulse buying cues, consumer behavior, and customer engagement.

Publications per year

2020–2020

1

Publications

1

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen et al. · International Journal of Information Management · 2020 · 93 citations · Full text

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