Concepedia

Author

Xiangran Wu

Also Known As

Xiangran Wu

5

Publications

92

Citations

2

H-Index

11

Concepts

All Affiliations

XW

About

Xiangran Wu is an author at Nottingham Trent University specializing in social marketing, social influence, and consumer engagement.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Social Sciences

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87

3

Behavioral Sciences

1

1

87

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Marketing

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1

87

5

Consumer Behavior

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1

87

Xiangran Wu

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1

Publications

87

Citations

1

H-Index

YearCitations

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