Concepedia

Xiangran Wu

XW

Statistics

Publications

1

Citations

87

H-Index

1

Active since

2020

Affiliations

Nottingham Trent University(Current)

Xiangran Wu is an author at Nottingham Trent University specializing in social marketing, social influence, and consumer engagement.

Top concepts

MarketingManagementSocial SciencesSocial InfluenceSocial MarketingConsumer BehaviorConsumer ResearchSocial PsychologyBehavioral ScienceConsumer Engagement

Publications per year

2020–2020

1

Publications

1

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen et al. · International Journal of Information Management · 2020 · 87 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +13

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