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Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Behavioral SciencesBehavioral Decision MakingConsumer StudySocial PsychologyImpulse Buying BehavioursManagementConsumer ResearchSocial MarketingSocial InfluenceConsumer BehaviorNarrative InvolvementParasocial InteractionsMarketingBuying BehaviorConsumer EngagementSocial Sciences