Anabel Gutiérrez

Technological, organisational and environmental factors influencing managers’ decision to adopt cloud computing in the UK

Anabel Gutiérrez, Elias Boukrami, Ranald Lumsden · Journal of Enterprise Information Management · 2015 · 321 citations

Innovation Adoption, Managers ’ Decision, Cloud Computing Architecture +21

Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Anabel Gutiérrez, Simon O’Leary, Nripendra P. Rana et al. · Computers in Human Behavior · 2018 · 207 citations · Full text

Entrepreneurial Directions, Advertising, Mobile Marketing +11

Artificial intelligence and ethics within the food sector: Developing a common language for technology adoption across the supply chain

Louise Manning, Steve Brewer, Peter J. Craigon et al. · Trends in Food Science & Technology · 2022 · 107 citations · Full text

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen et al. · International Journal of Information Management · 2020 · 87 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +13

Factors affecting IT and business alignment: a comparative study in SMEs and large organisations

Anabel Gutiérrez, Jorge Orozco, Alan Serrano · Journal of Enterprise Information Management · 2009 · 73 citations

Enterprise Business Transformation, Business Intelligence, Ict Governance +17