Luisa M. Martinez

Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal

Marisa Bento, Luisa M. Martinez, Luis F. Martinez · Journal of Retailing and Consumer Services · 2018 · 141 citations

Marketing, Culture, Social Media +11

Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention

Hannah Laura Neumann, Luisa M. Martinez, Luis F. Martinez · Sustainability Accounting Management and Policy Journal · 2020 · 115 citations

Socially Responsible Product, Green Marketing, Consumer Research +24

True colors: Consumers’ packaging choices depend on the color of retail environment

Luisa M. Martinez, Belén Rando, Luísa Agante et al. · Journal of Retailing and Consumer Services · 2020 · 79 citations

Consumer Decision Making, True Colors, Consumer Study +10

Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention

Allison R. White, Luisa M. Martinez, Luis F. Martinez et al. · Electronic Commerce Research and Applications · 2021 · 31 citations

Customer Satisfaction, Complementary Colors, Advertising +13