Allison R. White is an author at Universidade Nova de Lisboa specializing in customer satisfaction, purchase intention, and interactive marketing.
Top concepts
MarketingManagementPersuasionAdvertisingCommunicationConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionInteractive Marketing
Publications per year
2021–2021
1
1
Allison R. White, Luisa M. Martinez, Luis F. Martinez et al. · Electronic Commerce Research and Applications · 2021 · 31 citations
Customer Satisfaction, Complementary Colors, Advertising +13
Rows per page
1–1 of 1