Concepedia
Statistics
Publications
6
Citations
352
H-Index
Active since
2011
Affiliations
Universidade Nova de Lisboa(Current)
Universidade do Porto
Luísa Agante is an author at Universidade Nova de Lisboa specializing in marketing, consumer behavior, and business.
Publications per year
2011–2021
Can advergames boost children's healthier eating habits? A comparison between healthy and non‐healthy food
Mónica Raquel Gómez Dias, Luísa Agante · Journal of Consumer Behaviour · 2011 · 138 citations · Full text
Agriculture, Child Health, Nutrition +15
True colors: Consumers’ packaging choices depend on the color of retail environment
Luisa M. Martinez, Belén Rando, Luísa Agante et al. · Journal of Retailing and Consumer Services · 2020 · 81 citations
Business, Marketing, Retail Management +15
Encouraging children to eat more healthily: The influence of packaging
Carla Sofia Gomes Pires, Luísa Agante · Journal of Consumer Behaviour · 2011 · 56 citations
Agriculture, Child Health, Food Science +15
How much is “too much” for a brand to use an advergame with children?
Luísa Agante, Ana Carolina Santos Pascoal · Journal of Product & Brand Management · 2019 · 39 citations
Business, Marketing, Psychology +13
The impact of event sponsorship on Portuguese children’s brand image and purchase intentions
Isabel Simões, Luísa Agante · International Journal of Advertising · 2014 · 28 citations
Business, Marketing, Marketing Management +13
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