Concepedia

Retail Media

Retail Media is a retail advertising strategy that leverages a retailer’s owned media channels—such as e-commerce platforms, mobile apps, and in-store digital signage—to deliver targeted promotional content and paid product placements by external brands, distinguished from broader advertising approaches by its exclusive use of first-party consumer data and integrated point-of-purchase positioning within the retailer’s ecosystem.

67

Publications

3.3K

Citations

147

Authors

95

Institutions

Publications per year

2017–2026

20

Parents

Publications

67

Going digital? The impact of social media marketing on retail website traffic, orders and sales

Les Dolega, Francisco Rowe, Emma Branagan · Journal of Retailing and Consumer Services · 2021 · 247 citations

, , +11

Entertainment in retailing: The influences of advanced technologies

Eleonora Pantano · Journal of Retailing and Consumer Services · 2010 · 165 citations

, , +12

Electronic marketing and the consumer

Choice Reviews Online · 1997 · 154 citations

, , +15

Live-streaming selling modes on a retail platform

Wen Zhang, Lili Yu, Zhenzhen Wang · Transportation Research Part E Logistics and Transportation Review · 2023 · 151 citations

, , +14

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Zhaofang Mao, Zelin Du, Ruiying Yuan et al. · Journal of Retailing and Consumer Services · 2022 · 134 citations

, , +14

1–5 of 67

Authors

147

  1. AD
    Anthony Dukes

    University of Southern California, United States

    2 publications · 52 citations

    2

    h-index

  2. HS
    Herb Sorensen

    University of South Australia, Australia

    2 publications · 51 citations

    2

    h-index

  3. AZ
    Alejandro Zentner

    The University of Texas at Dallas, United States

    2 publications · 160 citations

    2

    h-index

  4. KP
    Koen Pauwels

    Özyeğin University, Türkiye

    1 publications · 44 citations

    1

    h-index

  5. SP
    Savvas Papagiannidis

    Newcastle University, United Kingdom

    1 publications · 76 citations

    1

    h-index

1–5 of 147

Institutions

95

  1. University of HKBP Nommensen

    Medan, Indonesia

    2 h-index

    2 publications

    51 citations

  2. Universidade Paranaense

    Umuarama, Brazil

    2 h-index

    2 publications

    51 citations

  3. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    3 publications

    265 citations

  4. University of North Carolina at Charlotte

    Charlotte, United States

    2 h-index

    2 publications

    33 citations

  5. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    1 publications

    18 citations

  6. Seoul National University

    Seoul, South Korea

    1 h-index

    2 publications

    22 citations

  7. University of Calabria

    Rende, Italy

    1 h-index

    2 publications

    330 citations

  8. Saint Joseph's University

    Philadelphia, United States

    1 h-index

    1 publications

    27 citations

1–8 of 95

Venues

  1. Journal of Retailing and Consumer Services

    12 publications · 906 citations

    12

    h-index

  2. 5

    h-index

  3. Journal of Retailing

    5 publications · 391 citations

    5

    h-index

  4. Choice Reviews Online

    CRO · 3 publications · 290 citations

    3

    h-index

  5. Journal of Advertising Research

    JAR · 3 publications · 62 citations

    3

    h-index

1–5