Publication | Closed Access
Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce
128
Citations
38
References
2022
Year
Online Customer BehaviorInteractive MarketingManagementBusinessConsumer ResearchMultichannel ManagementLive Streaming E-commerceProduct DistributionMarketingBuying BehaviorLong-term Cooperation
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