Zhaofang Mao

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Zhaofang Mao, Zelin Du, Ruiying Yuan et al. · Journal of Retailing and Consumer Services · 2022 · 128 citations

Online Customer Behavior, Interactive Marketing, Management +8

Low carbon supply chain firm integration and firm performance in China

Zhaofang Mao, Zhang Shan, Xiaomei Li · Journal of Cleaner Production · 2016 · 85 citations

Firm Performance, Supply Network, Management +6

Combinatorial Benders decomposition for mixed-model two-sided assembly line balancing problem

Dian Huang, Zhaofang Mao, Kan Fang et al. · International Journal of Production Research · 2021 · 36 citations

Mathematical Programming, Branch-and-bound Algorithm, Engineering +18

Model and metaheuristic for human–robot collaboration assembly line worker assignment and balancing problem

Zhaofang Mao, Yiting Sun, Kan Fang et al. · Computers & Operations Research · 2024 · 30 citations

Assembly, Human-robot Collaborative Assembly, Engineering +12

Milk-run routing problem with progress-lane in the collection of automobile parts

Zhaofang Mao, Dian Huang, Kan Fang et al. · Annals of Operations Research · 2019 · 28 citations · Full text

Route Choice, Network Routing Algorithm, Engineering +9