Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Zhaofang Mao, Zelin Du, Ruiying Yuan, +1

Journal of Retailing and Consumer Services

Online Customer BehaviorInteractive MarketingManagementBusinessConsumer Research +6

Low carbon supply chain firm integration and firm performance in China

Zhaofang Mao, Zhang Shan, Xiaomei Li

Journal of Cleaner Production

Firm PerformanceSupply NetworkManagementBusinessSupply Chain +4

Combinatorial Benders decomposition for mixed-model two-sided assembly line balancing problem

Dian Huang, Zhaofang Mao, Kan Fang, +1

International Journal of Production Research

Mathematical ProgrammingBranch-and-bound AlgorithmEngineeringComputational ComplexityTwo-sided Assembly Line +16

Model and metaheuristic for human–robot collaboration assembly line worker assignment and balancing problem

Zhaofang Mao, Yiting Sun, Kan Fang, +2

Computers & Operations Research

AssemblyHuman-robot Collaborative AssemblyEngineeringDesignAutomation +10

Milk-run routing problem with progress-lane in the collection of automobile parts

Zhaofang Mao, Dian Huang, Kan Fang, +2

Annals of Operations Research

Route ChoiceNetwork Routing AlgorithmEngineeringRoute PlanningSystems Engineering +7

An exploration on e-retailers’ home delivery – strategic elements and their prioritisation

Chengbo Wang, Zhaofang Mao, James O’Kane, +1

Business Process Management Journal

Logistics ProcessesImportant Strategic ElementsDigital MarketingOnline Customer BehaviorBuying Behavior +16

Choices for competing service providers with heterogeneous customers: Traditional versus opaque sales modes

Bo Feng, Zhaofang Mao, Hui Li

Omega

Electronic MarketplaceService ResearchInteractive MarketingManagementBusiness +7

Solving the shortest path interdiction problem via reinforcement learning

Dian Huang, Zhaofang Mao, Kan Fang, +1

International Journal of Production Research

Use of opaque sales channels in addition to traditional channels by service providers

Bo Feng, Wei Liu, Zhaofang Mao

International Journal of Production Research

Opaque distribution channels for service providers with asymmetric capacities: Posted-price mechanisms

Zhaofang Mao, Wei Liu, Bo Feng

International Journal of Production Economics

EconomicsMechanism DesignDynamic PricingDistribution ChannelsPricing Policy +10