Concepedia

Ruiying Yuan

RY

1

Publications

128

Citations

1

H-Index

2022

Active since

Affiliations

Tianjin University(Current)

Ruiying Yuan is an author at Tianjin University specializing in management, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingMultichannel Management

Publications per year

2022–2022

1

Publications

1

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Zhaofang Mao, Zelin Du, Ruiying Yuan et al. · Journal of Retailing and Consumer Services · 2022 · 128 citations

Online Customer Behavior, Interactive Marketing, Management +8

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1–1 of 1