Concepedia

Author

Ruiying Yuan

Tianjin UniversityORCID

Also Known As

Ruiying Yuan

3

Publications

142

Citations

3

H-Index

6

Concepts

All Affiliations

Tianjin University
RY

About

Ruiying Yuan is an author at Tianjin University specializing in management, marketing, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Consumer Research

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Interactive Marketing

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Ruiying Yuan

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1

Publications

128

Citations

1

H-Index

YearCitations

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Zhaofang Mao, Zelin Du, Ruiying Yuan,

Journal of Retailing and Consumer Services

2022

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