Concepedia

Wen Zhang

WZ

14

Publications

770

Citations

11

H-Index

2009

Active since

Affiliations

Jiangnan University(Current)

University of Science and Technology of China

Shandong University of Finance and Economics

Hainan University

Wen Zhang is an author at Jiangnan University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementSupply ChainMarket DesignSupply Chain ManagementEconomicsLogisticsEngineeringOperations Research

Publications per year

2009–2024

14

Publications

14

How much can behavioral targeting help online advertising?

Jun Yan, Ning Liu, Gang Wang et al. · 2009 · 366 citations

Search Engine Optimization, Engineering, Targeted Advertising +17

Live-streaming selling modes on a retail platform

Wen Zhang, Lili Yu, Zhenzhen Wang · Transportation Research Part E Logistics and Transportation Review · 2023 · 130 citations

Electronic Marketplace, Live-streaming Selling Modes, Digital Marketing +6

Understanding How Organizational Culture Affects Innovation Performance: A Management Context Perspective

Wen Zhang, Xiaoshuang Zeng, Huigang Liang et al. · Sustainability · 2023 · 76 citations · Full text

Culture, Innovation Study, Power Distance +14

Co‐opetition strategies in supply chains with strategic customers

Weizhe Yang, Yaozhong Wu, Qinglong Gou et al. · Production and Operations Management · 2022 · 41 citations

Consumer Uncertainty, Market Design, Supply Chain Disruption +20

Joint pricing, services and quality decisions in a dual-channel supply chain

Jiumei Chen, Wen Zhang, Zhiying Liu · RAIRO - Operations Research · 2019 · 35 citations

Supply Chain Optimization, Inventory Theory, Market Design +21

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