Concepedia

Pulsing Strategy

Pulsing Strategy is a media scheduling approach that alternates periods of high advertising intensity with periods of reduced or no advertising within a continuous campaign cycle to maintain brand visibility while optimizing media spend.

64

Publications

3K

Citations

180

Authors

91

Institutions

Publications per year

2017–2026

5

Variants

Pulsing

Parents

Publications

64

Planning Media Schedules in the Presence of Dynamic Advertising Quality

P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 315 citations

, , +13

Central Amazonian Floodplain Forests: Tree Adaptations in a Pulsing System

Pia Parolin, Oliviero De Simone, Karen Haase et al. · The Botanical Review · 2004 · 315 citations

, , +14

Advertising Pulsing Policies for Generating Awareness for New Products

Vijay Mahajan, Eitan Muller · Marketing Science · 1986 · 198 citations

, , +14

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

Thales Teixeira, Michel Wedel, Rik Pieters · Marketing Science · 2010 · 168 citations

, , +17

Rhamnolipid-Enhanced Mineralization of Phenanthrene in Organic-Metal Co-Contaminated Soils

Pascale Maslin, Raina M. Maier · Bioremediation Journal · 2000 · 164 citations

, , +17

1–5 of 64

Authors

180

  1. JM
    Juan M. Lema

    Universidade de Santiago de Compostela, Spain

    3 publications · 96 citations

    3

    h-index

  2. GC
    Gerald Cook

    Vanderbilt University, United States

    3 publications · 122 citations

    3

    h-index

  3. MH
    Minhi Hahn

    Korea Advanced Institute of Science and Technology, South Korea

    3 publications · 110 citations

    3

    h-index

  4. HI
    Hani I. Mesak

    Louisiana Tech University, United States

    3 publications · 81 citations

    3

    h-index

  5. AM
    Alvin M. Strauss

    Vanderbilt University, United States

    3 publications · 122 citations

    3

    h-index

1–5 of 180

Institutions

91

  1. Universidade de Santiago de Compostela

    Santiago de Compostela, Spain

    3 h-index

    8 publications

    270 citations

  2. Vanderbilt University

    Nashville, United States

    3 h-index

    11 publications

    437 citations

  3. Hebrew University of Jerusalem

    Jerusalem, Israel

    2 h-index

    2 publications

    210 citations

  4. University of California, Davis

    Davis, United States

    2 h-index

    3 publications

    363 citations

  5. Louisiana Tech University

    Ruston, United States

    2 h-index

    3 publications

    73 citations

  6. Virginia Tech

    Blacksburg, United States

    2 h-index

    7 publications

    298 citations

  7. Southern Methodist University

    Dallas, United States

    2 h-index

    2 publications

    210 citations

  8. Universidade de Vigo

    Vigo, Spain

    2 h-index

    2 publications

    78 citations

1–8 of 91

Venues

  1. Marketing Science

    9 publications · 1K citations

    9

    h-index

  2. Bioprocess and Biosystems Engineering

    2 publications · 36 citations

    2

    h-index

  3. Radiology

    2 publications · 209 citations

    2

    h-index

  4. Journal of Marketing Research

    2 publications · 68 citations

    2

    h-index

  5. Journal of Manufacturing Processes

    JMP · 2 publications · 57 citations

    2

    h-index

1–5