Promotional Frequency is a promotional pricing metric that quantifies the rate at which price promotions are offered within a specific time period, distinguishing it from other promotional metrics by focusing specifically on the temporal occurrence of promotional events.
14
Publications
997
Citations
39
Authors
23
Institutions
Publications per year
2017–2026
5
Publications
14
Consumer Perceptions of Promotional Activity
Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker · Journal of Marketing · 1991 · 189 citations
Consumer Perceptions of Promotional Activity
Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker · Journal of Marketing · 1991 · 108 citations
1–5 of 14
Authors
39
- RW
4
h-index
- AK
2
h-index
- LK
2
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- IS
2
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- PP
2
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1–5 of 39
Institutions
23
New York University
New York, United States
3 h-index
3 publications
464 citations
Columbia University
New York, United States
2 h-index
2 publications
297 citations
University of California, Irvine
Irvine, United States
2 h-index
2 publications
297 citations
The George Institute for Global Health
Sydney, Australia
1 h-index
5 publications
60 citations
Research Triangle Park Foundation
Durham, United States
1 h-index
1 publications
33 citations
Deakin University
Burwood, Australia
1 h-index
3 publications
36 citations
WHO European Office for the Prevention and Control of NCD
Moscow, Russia
1 h-index
2 publications
30 citations
Christian-Albrechts-Universität zu Kiel
Kiel, Germany
1 h-index
2 publications
72 citations
1–8 of 23
Venues
- Journal of Marketing Research
4 publications · 487 citations
4
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- Journal of Marketing
JM · 2 publications · 297 citations
2
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- Public Health Nutrition
PNH · 2 publications · 27 citations
2
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- International Journal of Retail & Distribution Management
1 publications · 34 citations
1
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- Japanese Economic Review
1 publications · 31 citations
1
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1–5