Concepedia

Promotional Effects

Promotional Effects is a causal phenomenon within demand distortion mechanisms in supply chains, distinguished by temporary spikes in order quantities resulting from forward buying induced by anticipated or actual promotional pricing.

462

Publications

23.6K

Citations

1.4K

Authors

588

Institutions

Publications per year

2017–2026

161

Parents

Publications

462

What Drives Immediate and Ongoing Word of Mouth?

Jonah Berger, Eric M. Schwartz · Journal of Marketing Research · 2011 · 656 citations

, , +14

Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

Neeli Bendapudi, Surendra N. Singh, Venkat Bendapudi · Journal of Marketing · 1996 · 499 citations

, , +9

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens, S. Siddarth · Journal of Marketing Research · 2002 · 450 citations

, , +16

Determinants of Job Satisfaction of Federal Government Employees

Public Personnel Management · 1997 · 323 citations

, , +10

Vendor‐managed inventory and bullwhip reduction in a two‐level supply chain

Stephen Michael Disney, D.R. Towill · International Journal of Operations & Production Management · 2003 · 319 citations

, , +17

1–5 of 462

Authors

1.4K

  1. XX
    Xianglan Xu

    Nanchang University, China

    7 publications · 365 citations

    7

    h-index

  2. XW
    Xiang Wang

    Nanchang University, China

    7 publications · 347 citations

    7

    h-index

  3. XF
    Xiuzhong Fang

    Nanchang University, China

    6 publications · 299 citations

    6

    h-index

  4. DZ
    Dengsong Zhang

    Shanghai University, China

    6 publications · 538 citations

    6

    h-index

  5. LS
    Liyi Shi

    Shanghai University, China

    5 publications · 524 citations

    5

    h-index

1–5 of 1.4K

Institutions

588

  1. Chinese Academy of Sciences

    Beijing, China

    13 h-index

    45 publications

    2.8K citations

  2. Nanchang University

    Nanchang, China

    8 h-index

    58 publications

    2.8K citations

  3. Shanghai University

    Shanghai, China

    7 h-index

    47 publications

    4.1K citations

  4. University of California, Los Angeles

    Los Angeles, United States

    5 h-index

    7 publications

    1.3K citations

  5. Iowa State University

    Ames, United States

    5 h-index

    6 publications

    348 citations

  6. University of Notre Dame

    Notre Dame, United States

    5 h-index

    9 publications

    440 citations

  7. Washington University in St. Louis

    St Louis, United States

    5 h-index

    7 publications

    368 citations

  8. East China University of Science and Technology

    Shanghai, China

    5 h-index

    22 publications

    1.4K citations

1–8 of 588

Venues

  1. Journal of Marketing Research

    13 publications · 2.2K citations

    13

    h-index

  2. Marketing Science

    12 publications · 1.5K citations

    12

    h-index

  3. Journal of Marketing

    JM · 11 publications · 1.8K citations

    11

    h-index

  4. PubMed

    Repository · 11 publications · 393 citations

    11

    h-index

  5. Journal of Catalysis

    13 publications · 576 citations

    11

    h-index

1–5