Pricing Deception

Pricing Deception is a form of misleading advertising in which the pricing information presented to consumers is intentionally distorted or obscured to create a false impression of cost savings or value.

8

Publications

243

Citations

21

Authors

15

Institutions

Publications per year

2017–2026

3

Variants

Deceptive Pricing

Authors

21

  1. DG
    Dhruv Grewal

    Babson College, United States

    2 publications · 92 citations

    2

    h-index

  2. LD
    Larry D. Compeau

    Clarkson University, United States

    2 publications · 92 citations

    2

    h-index

  3. GK
    Gwendolyn K. Ortmeyer

    Georgia State University, United States

    1 publications · 51 citations

    1

    h-index

  4. JV
    Jean‐Pierre van der Rest

    Leiden University, Netherlands

    1 publications · 22 citations

    1

    h-index

  5. EJ
    Eugenio J. Miravete

    The University of Texas at Austin, United States

    1 publications · 10 citations

    1

    h-index

1–5 of 21

Venues

  1. Neuroscience Letters

    1 publications · 47 citations

    1

    h-index

  2. Journal of Retailing

    1 publications · 51 citations

    1

    h-index

  3. Psychological Reports

    1 publications · 10 citations

    1

    h-index

  4. Journal of Hospitality and Tourism Insights

    1 publications · 22 citations

    1

    h-index

  5. Electronic Commerce Research

    1 publications · 11 citations

    1

    h-index

1–5