Concepedia

Joan Lindsey‐Mullikin

JL

Statistics

Publications

15

Citations

720

H-Index

13

Active since

2003

Affiliations

Babson College(Current)

California Polytechnic State University

University of Miami

University of Southern Maine

Joan Lindsey‐Mullikin is an author at Babson College specializing in marketing, business, and consumer behavior.

Publications per year

2003–2020

15

Publications

15

The impact of external reference price on consumer price expectations

Praveen K. Kopalle, Joan Lindsey‐Mullikin · Journal of Retailing · 2003 · 138 citations

Social Sciences, Economics, Marketing +13

An analysis of consumer reactions to green strategies

Norm Borin, Joan Lindsey‐Mullikin, R. Krishnan · Journal of Product & Brand Management · 2013 · 138 citations

Management, Marketing, Marketing Management +14

Why strategy is key for successful social media sales

Joan Lindsey‐Mullikin, Norm Borin · Business Horizons · 2017 · 76 citations

Business, Marketing, Strategy +12

Companion Shoppers and the Consumer Shopping Experience

Joan Lindsey‐Mullikin, Jeanne Munger · Journal of Relationship Marketing · 2011 · 55 citations

Business, Marketing, Retail Management +14

Imperfect Information: The Persistence of Price Dispersion on the Web

Joan Lindsey‐Mullikin · Journal of the Academy of Marketing Science · 2006 · 51 citations

Social Sciences, Business Economics, Economics +14

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