Concepedia

Price Deception

Price Deception is a deceptive trade practice in which a seller misrepresents the pricing of a product or service, such as through false reference prices, fictitious discounts, or ambiguous pricing structures, with the intent to mislead consumers into believing they are receiving a better deal than is actually available.

19

Publications

1.1K

Citations

32

Authors

18

Institutions

Publications per year

2017–2026

2

Variants

Deceptive Pricing

Parents

Publications

19

The Effects of Reference Prices in Retail Advertisements

Edward Blair, E. Laird Landon · Journal of Marketing · 1981 · 151 citations

, , +12

Inferior Products and Profitable Deception

Paul Heidhues, Botond Kőszegi, Takeshi Murooka · The Review of Economic Studies · 2016 · 143 citations · Full text

, , +14

Second Thoughts About Bluffing

Thomas L. Carson · Business Ethics Quarterly · 1993 · 128 citations

, , +13

Reference Prices and Deception in Newspaper Advertising

John P. Liefeld, Louise A. Heslop · Journal of Consumer Research · 1985 · 114 citations

, , +17

The Honest Mind: The Thought and Work of Richard Price.

D. L. LeMahieu, D. O. Thomas · Eighteenth-Century Studies · 1978 · 102 citations

, , +5

1–5 of 19

Authors

32

  1. DO
    D. O. Thomas

    2 publications · 172 citations

    2

    h-index

  2. EB
    Edward Blair

    University of Houston, United States

    2 publications · 225 citations

    2

    h-index

  3. TL
    Thomas L. Carson

    Loyola University Chicago, United States

    2 publications · 145 citations

    2

    h-index

  4. JL
    Joan Lindsey‐Mullikin

    Babson College, United States

    2 publications · 66 citations

    2

    h-index

  5. PM
    Philip M. Parker

    INSEAD, France

    2 publications · 45 citations

    2

    h-index

1–5 of 32

Institutions

18

  1. Babson College

    Wellesley, United States

    2 h-index

    4 publications

    116 citations

  2. University of Houston

    Houston, United States

    2 h-index

    4 publications

    450 citations

  3. Guangdong University of Technology

    Guangzhou, China

    1 h-index

    2 publications

    94 citations

  4. Universitat de Miguel Hernández d'Elx

    Elche, Spain

    1 h-index

    1 publications

    11 citations

  5. Hefei University of Technology

    Hefei, China

    1 h-index

    1 publications

    47 citations

  6. California Polytechnic State University

    San Luis Obispo, United States

    1 h-index

    1 publications

    41 citations

  7. Zhejiang University of Technology

    Hangzhou, China

    1 h-index

    1 publications

    47 citations

  8. INSEAD

    Fontainebleau, France

    1 h-index

    1 publications

    25 citations

1–8 of 18

Venues

  1. Journal of Retailing

    2 publications · 88 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 225 citations

    2

    h-index

  3. Business Ethics Quarterly

    BEQ · 2 publications · 145 citations

    2

    h-index

  4. Journal of Marketing Research

    2 publications · 45 citations

    2

    h-index

  5. Psychological Reports

    1 publications · 10 citations

    1

    h-index

1–5