Concepedia

Player Segmentation

Player Segmentation is a strategic marketing framework within casino player development that classifies gamblers into distinct subgroups based on shared behavioral, demographic, and psychographic characteristics to enable targeted promotional initiatives and personalized engagement strategies.

42

Publications

1.5K

Citations

120

Authors

73

Institutions

Publications per year

2017–2026

12

Parents

Publications

42

From “carefree casuals” to “professional wanderers”

Alan Tapp, Jeff Clowes · European Journal of Marketing · 2002 · 168 citations

, , +12

Service quality perceptions and customer loyalty in casinos

Catherine Prentice · International Journal of Contemporary Hospitality Management · 2013 · 158 citations

, , +15

Multi-camera multi-player tracking with deep player identification in sports video

Ruiheng Zhang, Lingxiang Wu, Yukun Yang et al. · Pattern Recognition · 2020 · 125 citations

, , +15

Segmenting online gamers by motivation

Fan‐Chen Tseng · Expert Systems with Applications · 2010 · 74 citations

, , +10

Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams

Jason P. Doyle, Thilo Kunkel, Daniel C. Funk · International Journal of Sports Marketing and Sponsorship · 2013 · 72 citations

, , +14

1–5 of 42

Authors

120

  1. CP
    Catherine Prentice

    Griffith University, Australia

    3 publications · 198 citations

    3

    h-index

  2. MI
    Marina Ivašić-Kos

    University of Rijeka, Croatia

    2 publications · 43 citations

    2

    h-index

  3. MP
    Miran Pobar

    University of Rijeka, Croatia

    2 publications · 43 citations

    2

    h-index

  4. DC
    Daniel C. Funk

    Temple University, United States

    2 publications · 101 citations

    2

    h-index

  5. EM
    Edward M. Mahoney

    Harvard University, United States

    2 publications · 47 citations

    2

    h-index

1–5 of 120

Institutions

73

  1. Swinburne University of Technology

    Melbourne, Australia

    3 h-index

    3 publications

    198 citations

  2. University of Rijeka

    Rijeka, Croatia

    2 h-index

    4 publications

    86 citations

  3. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    2 publications

    68 citations

  4. Michigan State University

    East Lansing, United States

    2 h-index

    3 publications

    107 citations

  5. Eindhoven University of Technology

    Eindhoven, The Netherlands

    2 h-index

    5 publications

    89 citations

  6. Griffith University

    Brisbane, Australia

    2 h-index

    4 publications

    253 citations

  7. Kyungdong University

    Sokcho, South Korea

    1 h-index

    1 publications

    16 citations

  8. Shandong Institute of Automation

    Jinan, China

    1 h-index

    1 publications

    14 citations

1–8 of 73

Venues

  1. International Journal of Sports Marketing and Sponsorship

    IJSMS · 3 publications · 103 citations

    3

    h-index

  2. 3

    h-index

  3. Services Marketing Quarterly

    2 publications · 40 citations

    2

    h-index

  4. International Journal of Sport Management and Marketing

    IJSMM · 1 publications · 37 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 11 citations

    1

    h-index

1–5