Concepedia

Normative Messaging

Normative Messaging is a persuasive communication strategy within social influence interventions that conveys societal norms to guide individuals toward pro-environmental behaviors by emphasizing the prevalence or approval of such actions within a reference group.

76

Publications

12.6K

Citations

215

Authors

138

Institutions

Publications per year

2017–2026

39

Parents

Publications

76

The Constructive, Destructive, and Reconstructive Power of Social Norms

P. Wesley Schultz, Jessica M. Nolan, Robert B. Cialdini et al. · Psychological Science · 2007 · 3.7K citations · Full text

, , +17

Normative Social Influence is Underdetected

Jessica M. Nolan, P. Wesley Schultz, Robert B. Cialdini et al. · Personality and Social Psychology Bulletin · 2008 · 1.8K citations · Full text

, , +15

Crafting Normative Messages to Protect the Environment

Robert B. Cialdini · Current Directions in Psychological Science · 2003 · 1.5K citations

, , +9

Managing social norms for persuasive impact

Robert B. Cialdini, Linda J. Demaine, Brad J. Sagarin et al. · Social Influence · 2006 · 1K citations

, , +14

Go Green! Should Environmental Messages be So Assertive?

Ann Kronrod, Amir Grinstein, Luc Wathieu · Journal of Marketing · 2011 · 409 citations

, , +13

1–5 of 76

Authors

215

  1. RB
    Robert B. Cialdini

    Arizona State University, United States

    5 publications · 8K citations

    5

    h-index

  2. PW
    P. Wesley Schultz

    California State University, San Marcos, United States

    5 publications · 5.7K citations

    5

    h-index

  3. PL
    Patricia L. Winter

    Pacific Southwest Research Station, United States

    3 publications · 1.1K citations

    3

    h-index

  4. JM
    Jessica M. Nolan

    University of Scranton, United States

    3 publications · 5.5K citations

    3

    h-index

  5. RJ
    Renée J. Bator

    SUNY Plattsburgh, United States

    2 publications · 78 citations

    2

    h-index

1–5 of 215

Institutions

138

  1. Arizona State University

    Tempe, United States

    6 h-index

    13 publications

    16.6K citations

  2. California State University, San Marcos

    San Marcos, United States

    6 h-index

    9 publications

    7.2K citations

  3. University of Groningen

    Groningen, The Netherlands

    4 h-index

    7 publications

    385 citations

  4. University of Arkansas at Fayetteville

    Fayetteville, United States

    2 h-index

    2 publications

    5.4K citations

  5. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    3 publications

    45 citations

  6. Pacific Southwest Research Station

    Albany, United States

    2 h-index

    2 publications

    91 citations

  7. Michigan State University

    East Lansing, United States

    2 h-index

    3 publications

    322 citations

  8. Saint Mary's University

    Halifax, Canada

    2 h-index

    4 publications

    139 citations

1–8 of 138

Venues

  1. Health Communication

    6 publications · 276 citations

    6

    h-index

  2. Social Influence

    5 publications · 1.5K citations

    5

    h-index

  3. Journal of Environmental Psychology

    4 publications · 453 citations

    4

    h-index

  4. PLoS ONE

    3 publications · 100 citations

    3

    h-index

  5. Environmental Communication

    3 publications · 123 citations

    3

    h-index

1–5