Concepedia

Multiunit Bundling

Multiunit Bundling is a pricing strategy in which multiple identical or similar units of a product are packaged and sold together at a discounted rate, distinguishing it from other bundling forms by emphasizing quantity-based economies rather than product variety.

42

Publications

3.1K

Citations

84

Authors

60

Institutions

Publications per year

2017–2026

10

Variants

Multi-unit Bundling

Parents

Publications

42

The Price Bundling of Services: A Normative Framework

Joseph P. Guiltinan · Journal of Marketing · 1987 · 555 citations

, , +15

Compatibility and Bundling of Complementary Goods in a Duopoly

Carmen Matutes, Pierre Régibeau · Journal of Industrial Economics · 1992 · 344 citations

, , +13

The Price Bundling of Services: A Normative Framework

Joseph P. Guiltinan · Journal of Marketing · 1987 · 262 citations

, , +15

Bundle-Size Pricing as an Approximation to Mixed Bundling

Chenghuan Sean Chu, Phillip Leslie, Alan Sorensen · American Economic Review · 2011 · 164 citations

, , +13

Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products

Shikhar Sarin, Trina Sego, Nataporn Chanvarasuth · The Journal of Marketing Theory and Practice · 2003 · 133 citations

, , +17

1–5 of 42

Authors

84

  1. RV
    R. Venkatesh

    University of Pittsburgh, United States

    3 publications · 128 citations

    3

    h-index

  2. RM
    Rafi Mohammed

    University of Virginia, United States

    2 publications · 124 citations

    2

    h-index

  3. LO
    Lynn O. Wilson

    AT&T (United States), United States

    2 publications · 146 citations

    2

    h-index

  4. JP
    Joseph P. Guiltinan

    University of Notre Dame, United States

    2 publications · 817 citations

    2

    h-index

  5. FY
    Feng Yang

    University of Science and Technology of China, China

    2 publications · 38 citations

    2

    h-index

1–5 of 84

Institutions

60

  1. University of Pittsburgh

    Pittsburgh, United States

    4 h-index

    6 publications

    346 citations

  2. University of Science and Technology of China

    Hefei, China

    3 h-index

    7 publications

    160 citations

  3. Tianjin University

    Tianjin, China

    3 h-index

    11 publications

    374 citations

  4. Université Paris-Panthéon-Assas

    Paris, France

    2 h-index

    2 publications

    58 citations

  5. University of Florida

    Gainesville, United States

    2 h-index

    4 publications

    197 citations

  6. University of Kentucky

    Lexington, United States

    2 h-index

    2 publications

    817 citations

  7. Stanford University

    Stanford, United States

    2 h-index

    3 publications

    424 citations

  8. University of Virginia

    Charlottesville, United States

    2 h-index

    3 publications

    283 citations

1–8 of 60

Venues

  1. International Journal of Production Economics

    3 publications · 91 citations

    3

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 53 citations

    2

    h-index

  3. American Economic Review

    2 publications · 187 citations

    2

    h-index

  4. Journal of Marketing

    JM · 2 publications · 817 citations

    2

    h-index

  5. Journal of Marketing Research

    2 publications · 146 citations

    2

    h-index

1–5