Concepedia

Trina Sego

TS

Statistics

Publications

8

Citations

417

H-Index

8

Active since

2001

Affiliations

Boise State University(Current)

Grenoble Ecole de Management

Université Savoie Mont Blanc

University of Technology Sydney

ESIC Business & Marketing School

Trina Sego is an author at Boise State University specializing in management, technological change, and marketing management.

Publications per year

2001–2021

8

Publications

8

Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change

Alicia Mas‐Tur, Norat Roig‐Tierno, Shikhar Sarin et al. · Technological Forecasting and Social Change · 2021 · 139 citations · Full text

Management, Innovation Management, Technology Management +17

Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products

Shikhar Sarin, Trina Sego, Nataporn Chanvarasuth · The Journal of Marketing Theory and Practice · 2003 · 133 citations

Management, Marketing, Marketing Management +17

Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study

Shikhar Sarin, Trina Sego, Ajay K. Kohli et al. · Journal of Personal Selling and Sales Management · 2010 · 36 citations

Management, Change Management, Strategy +14

The role of identity in disposal

Barbara J. Phillips, Trina Sego · Marketing Theory · 2011 · 35 citations · Full text

Social Sciences, Human Development, Social Psychology +11

Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history

Shikhar Sarin, Christophe Haon, Mustapha Belkhouja et al. · Technological Forecasting and Social Change · 2020 · 35 citations · Full text

Humanities, History, Technology Management +16

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