Concepedia
1
Publications
131
Citations
H-Index
2003
Active since
Affiliations
Rensselaer Polytechnic Institute(Current)
Nataporn Chanvarasuth is an author at Rensselaer Polytechnic Institute.
Publications per year
2003–2003
Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products
Shikhar Sarin, Trina Sego, Nataporn Chanvarasuth · The Journal of Marketing Theory and Practice · 2003 · 131 citations
Rows per page
1–1 of 1