Concepedia

Media Reach

Media Reach is a media planning metric that denotes the proportion of a target audience exposed to a specific media vehicle or campaign at least once within a defined time period.

16

Publications

644

Citations

42

Authors

29

Institutions

Publications per year

2017–2026

5

Parents

Publications

16

Scientists on Twitter: Preaching to the choir or singing from the rooftops?

Isabelle M. Côté, Emily S. Darling · FACETS · 2018 · 200 citations · Full text

, , +15

How Media Directors View Reach/Frequency Estimation

John D. Leckenby, Shizue Kishi · Journal of Advertising Research · 1982 · 48 citations

, , +5

The Power of Reach and Frequency in the Age of Digital Advertising

Yunjae Cheong, Federico de Gregorio, Kihan Kim · Journal of Advertising Research · 2010 · 44 citations

, , +14

Media Reach, Media Influence? The Effects of Local, National, and Internet News on Public Opinion Inferences

Cindy T. Christen, Kelli E. Huberty · Journalism & Mass Communication Quarterly · 2007 · 41 citations

, , +17

INCREASING CROWDFUNDING SUCCESS THROUGH SOCIAL MEDIA: THE IMPORTANCE OF REACH AND UTILISATION IN REWARD-BASED CROWDFUNDING

Thomas Niemand, Sascha Kraus, PATRICK SCHNETZER et al. · International Journal of Innovation Management · 2019 · 41 citations · Full text

, , +8

1–5 of 16

Authors

42

  1. KΜ
    Kent Μ. Lancaster

    University of Miami, United States

    2 publications · 55 citations

    2

    h-index

  2. JD
    John D. Leckenby

    The University of Texas at Austin, United States

    2 publications · 66 citations

    2

    h-index

  3. PJ
    Peggy J. Kreshel

    University of Georgia, United States

    2 publications · 55 citations

    2

    h-index

  4. CT
    Cindy T. Christen

    Colorado State University, United States

    1 publications · 41 citations

    1

    h-index

  5. MU
    Mark Uncles

    UNSW Sydney, Australia

    1 publications · 35 citations

    1

    h-index

1–5 of 42

Institutions

29

  1. Seoul National University

    Seoul, South Korea

    1 h-index

    1 publications

    44 citations

  2. University of South Australia

    Adelaide, Australia

    1 h-index

    2 publications

    70 citations

  3. University of Liechtenstein

    Vaduz, Liechtenstein

    1 h-index

    1 publications

    41 citations

  4. Australian Institute of Business

    Adelaide, Australia

    1 h-index

    1 publications

    35 citations

  5. University of Eswatini

    Kwaluseni, Eswatini

    1 h-index

    1 publications

    27 citations

  6. École Supérieure du Commerce Extérieur

    Lyon, France

    1 h-index

    1 publications

    41 citations

  7. Craig Newmark Graduate School of Journalism at the City University of New York

    New York, United States

    1 h-index

    1 publications

    41 citations

  8. University of the Witwatersrand

    Johannesburg, South Africa

    1 h-index

    2 publications

    54 citations

1–8 of 29

Venues

  1. Journal of Advertising Research

    JAR · 3 publications · 127 citations

    3

    h-index

  2. Journal of Advertising

    2 publications · 55 citations

    2

    h-index

  3. Sexuality Research and Social Policy

    1 publications · 27 citations

    1

    h-index

  4. Media Psychology

    MP · 1 publications · 27 citations

    1

    h-index

  5. Annals of Epidemiology

    1 publications · 30 citations

    1

    h-index

1–5