Concepedia

Loyalty Program Governance

Loyalty Program Governance is a formal framework that defines the organizational structures, decision-making authorities, compliance mechanisms, and accountability protocols governing the design, operation, and strategic evolution of loyalty program systems within an enterprise.

9

Publications

632

Citations

25

Authors

17

Institutions

Publications per year

2017–2026

3

Parents

Publications

9

Review of the theoretical underpinnings of loyalty programs

Conor M. Henderson, Joshua T. Beck, Robert W. Palmatier · Journal of Consumer Psychology · 2011 · 264 citations

, , +14

Seven Barriers to Customer Equity Management

David Bell, John Deighton, Werner Reinartz et al. · Journal of Service Research · 2002 · 176 citations

, , +17

Unveiling the interplay between blockchain and loyalty program participation: A qualitative approach based on Bubichain

Xin Luo, Frank Lee · International Journal of Information Management · 2019 · 51 citations

, , +13

The Library of Congress and Federal Loyalty Programs, 1947-1956: No "Communists or Cocksuckers"

Louise S. Robbins · The Library Quarterly · 1994 · 37 citations

, , +14

“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Aïda Mimouni Chaabane, Virginie Pez · Journal of Retailing and Consumer Services · 2017 · 26 citations

, , +16

1–5 of 9

Authors

25

  1. VP
    Virginie Pez

    Université Paris-Panthéon-Assas, France

    1 publications · 26 citations

    1

    h-index

  2. TS
    Tiffany S. Legendre

    University of Houston, United States

    1 publications · 25 citations

    1

    h-index

  3. MC
    May Chan

    University of Canterbury, New Zealand

    1 publications · 17 citations

    1

    h-index

  4. JF
    Jörg Finsterwalder

    University of Canterbury, New Zealand

    1 publications · 17 citations

    1

    h-index

  5. LD
    L Donnell

    University of Ulster, United Kingdom

    1 publications · 14 citations

    1

    h-index

1–5 of 25

Institutions

17

  1. California University of Pennsylvania

    California, United States

    1 h-index

    1 publications

    176 citations

  2. University of Washington

    Seattle, United States

    1 h-index

    3 publications

    792 citations

  3. University of Ulster

    Coleraine, United Kingdom

    1 h-index

    3 publications

    42 citations

  4. Université Paris Cité

    Paris, France

    1 h-index

    1 publications

    26 citations

  5. University of Canterbury

    Christchurch, New Zealand

    1 h-index

    3 publications

    51 citations

  6. University of Maryland, College Park

    College Park, United States

    1 h-index

    1 publications

    176 citations

  7. University of Mary Hardin–Baylor

    Belton, United States

    1 h-index

    1 publications

    51 citations

  8. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    176 citations

1–8 of 17

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 43 citations

    2

    h-index

  2. The Western Political Quarterly

    1 publications · 22 citations

    1

    h-index

  3. 1

    h-index

  4. 1

    h-index

  5. Journal of Service Research

    JSR · 1 publications · 176 citations

    1

    h-index

1–5