Concepedia

Indirect Sales

Indirect Sales is a go-to-market strategy in which a company distributes its products or services through third-party intermediaries, such as resellers, distributors, or channel partners, rather than engaging directly with end customers.

10

Publications

462

Citations

26

Authors

18

Institutions

Publications per year

2017–2026

4

Variants

Indirect Channel Sales

Parents

Publications

10

Excitement or sophistication? A preliminary exploration of online brand personality

Shintaro Okazaki · International Marketing Review · 2006 · 137 citations · Full text

, , +14

Integrating direct and indirect sales channels under decentralized decision-making

Ralf W. Seifert, Ulrich W. Thonemann, Marcel Sieke · International Journal of Production Economics · 2005 · 93 citations · Full text

, , +12

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales

Xianghua Lu, Xia Zhao · Journal of Management Information Systems · 2014 · 60 citations · Full text

, , +9

Service Business Development in Small- to Medium-Sized Equipment Manufacturers

Marco Paiola, Heiko Gebauer, Bo Edvardsson · Journal of Business-to-Business Marketing · 2012 · 46 citations

, , +13

Disaggregated Sales and Stock Returns

Sumit Agarwal, Wenlan Qian, Xin Zou · Management Science · 2021 · 40 citations

, , +14

1–5 of 10

Authors

26

  1. FM
    Fakhraddin Maroofi

    University of Kurdistan, Iran

    1 publications · 15 citations

    1

    h-index

  2. MS
    Marcel Sieke

    University of Cologne, Germany

    1 publications · 93 citations

    1

    h-index

  3. XL
    Xianghua Lu

    Fudan University, China

    1 publications · 60 citations

    1

    h-index

  4. YS
    Yukiko Saito

    Waseda University, Japan

    1 publications · 15 citations

    1

    h-index

  5. SA
    Sumit Agarwal

    National University of Singapore, Singapore

    1 publications · 40 citations

    1

    h-index

1–5 of 26

Institutions

18

  1. Research Institute of Economy, Trade and Industry

    Tokyo, Japan

    1 h-index

    1 publications

    15 citations

  2. University of Wisconsin–Whitewater

    Whitewater, United States

    1 h-index

    1 publications

    11 citations

  3. Beijing Jiaotong University

    Beijing, China

    1 h-index

    1 publications

    27 citations

  4. University of Padua

    Padua, Italy

    1 h-index

    1 publications

    46 citations

  5. Karlstad University

    Karlstad, Sweden

    1 h-index

    2 publications

    92 citations

  6. University of Cologne

    Cologne, Germany

    1 h-index

    2 publications

    186 citations

  7. International Institute for Management Development

    Lausanne, Switzerland

    1 h-index

    1 publications

    93 citations

  8. Swiss Federal Institute of Aquatic Science and Technology

    Dübendorf, Switzerland

    1 h-index

    1 publications

    46 citations

1–8 of 18

Venues

  1. Japan and the World Economy

    1 publications · 15 citations

    1

    h-index

  2. International Journal of Asian Social Science

    1 publications · 15 citations

    1

    h-index

  3. Journal of Management Information Systems

    JMIS · 1 publications · 60 citations

    1

    h-index

  4. Journal of Business-to-Business Marketing

    1 publications · 46 citations

    1

    h-index

  5. Journal of the Academy of Marketing Science

    1 publications · 27 citations

    1

    h-index

1–5