Concepedia
Statistics
Publications
8
Citations
232
H-Index
Active since
2006
Affiliations
University of North Carolina at Greensboro(Current)
University of Georgia
Georgia State University
University of North Carolina at Charlotte
Fudan University
Xia Zhao is an author at University of North Carolina at Greensboro specializing in marketing, business, and management.
Top concepts
BusinessMarketingManagementDigital MarketingInformation EconomicsInteractive MarketingTradeEconomicsAdvertisingEngineering
Publications per year
2006–2020
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
Xianghua Lu, Xia Zhao · Journal of Management Information Systems · 2014 · 58 citations · Full text
Implications of Application Programming Interfaces for Third‐Party New App Development and Copycatting
Ling Xue, Peijian Song, Arun Rai et al. · Production and Operations Management · 2019 · 37 citations
Software Development Practice, Engineering, Digital Marketing +20
An Empirical Investigation of Online Gray Markets
Kexin Zhao, Xia Zhao, Jing Deng · Journal of Retailing · 2016 · 33 citations
Economics Of Network, Information Economics, Business +3
Herding and Software Adoption: A Re-Examination Based on Post-Adoption Software Discontinuance
Xia Zhao, Jing Tian, Ling Xue · Journal of Management Information Systems · 2020 · 24 citations
Competitive Target Advertising and Consumer Data Sharing
Xia Zhao, Ling Xue · Journal of Management Information Systems · 2012 · 23 citations · Full text
Digital Marketing, Targeted Advertising, Consumer Research +17
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