Concepedia
Statistics
Publications
23
Citations
676
H-Index
17
Active since
2009
Affiliations
Nanjing University(Current)
Fudan University
Hankou University
Zhejiang Gongshang University
Georgia State University
Peijian Song is an author at Nanjing University specializing in business, marketing, and marketing management.
Publications per year
2009–2023
The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data
Peijian Song, Quansheng Wang, Hefu Liu et al. · Production and Operations Management · 2019 · 103 citations
Business, Marketing, Retail Management +15
Brand extension of online technology products: Evidence from search engine to virtual communities and online news
Peijian Song, Cheng Zhang, Yunjie Xu et al. · Decision Support Systems · 2010 · 78 citations
Business, Marketing, Marketing Management +17
Data analytics and firm performance: An empirical study in an online B2C platform
Peijian Song, Chengde Zheng, Cheng Zhang et al. · Information & Management · 2018 · 42 citations
Business, Information Systems, Management Information Systems +13
The Effects of Agency Selling on Reselling on Hybrid Retail Platforms
Qi Li, Quansheng Wang, Peijian Song · International Journal of Electronic Commerce · 2019 · 41 citations
Business, Marketing, Retail Management +14
Understanding Usage-Transfer Behavior Between Nonsubstitutable Technologies: Evidence From Instant Messenger and Portal
Peijian Song, Cheng Zhang, Wenbo Chen et al. · IEEE Transactions on Engineering Management · 2009 · 40 citations
Business, Information Systems, Information Technology +15
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