Concepedia

Implied Comparative Advertising

Implied Comparative Advertising is a form of comparative advertising that, as an academic concept, belongs to the category of advertising strategies and is distinguished by implicitly referring to a competitor or competing product without explicitly naming it, thereby relying on consumer inference to identify the targeted rival.

29

Publications

1.4K

Citations

51

Authors

37

Institutions

Publications per year

2017–2026

1

Parents

Publications

29

Product Categorization and Inference Making: Some Implications for Comparative Advertising

Mita Sujan, Christine Dekleva · Journal of Consumer Research · 1987 · 288 citations

, , +17

Comparison Advertising: Problems and Potential

William L. Wilkie, Paul Farris · Journal of Marketing · 1975 · 158 citations

, , +12

Comparative advertising: disclosing horizontal match information

Simon P. Anderson, Régis Renault · The RAND Journal of Economics · 2009 · 131 citations

, , +17

Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis

V. Kanti Prasad · Journal of Marketing Research · 1976 · 107 citations

, , +14

Comparison Advertising: Problems and Potential

William L. Wilkie, Paul Farris · Journal of Marketing · 1975 · 92 citations

, , +12

1–5 of 29

Authors

51

  1. WL
    William L. Wilkie

    University of Notre Dame, United States

    2 publications · 250 citations

    2

    h-index

  2. RL
    Randall L. Rose

    University of South Carolina, United States

    2 publications · 72 citations

    2

    h-index

  3. PW
    Paul W. Miniard

    Florida International University, United States

    2 publications · 72 citations

    2

    h-index

  4. VK
    V. Kanti Prasad

    University of Wisconsin–Milwaukee, United States

    2 publications · 157 citations

    2

    h-index

  5. FB
    Fred Beard

    University of Oklahoma, United States

    2 publications · 63 citations

    2

    h-index

1–5 of 51

Institutions

37

  1. University of South Carolina

    Columbia, United States

    3 h-index

    4 publications

    134 citations

  2. University of Oklahoma

    Norman, United States

    2 h-index

    2 publications

    63 citations

  3. Harvard University

    Cambridge, United States

    2 h-index

    2 publications

    250 citations

  4. Florida International University

    Miami, United States

    2 h-index

    3 publications

    92 citations

  5. University of Florida

    Gainesville, United States

    2 h-index

    2 publications

    250 citations

  6. California State University, Chico

    Chico, United States

    1 h-index

    1 publications

    15 citations

  7. Medical Protective

    Fort Wayne, United States

    1 h-index

    1 publications

    131 citations

  8. Université du Québec à Montréal

    Montreal, Canada

    1 h-index

    1 publications

    19 citations

1–8 of 37

Venues

  1. Journal of Advertising

    3 publications · 98 citations

    3

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 46 citations

    2

    h-index

  3. Current Issues and Research in Advertising

    2 publications · 27 citations

    2

    h-index

  4. Journal of Marketing Research

    2 publications · 157 citations

    2

    h-index

  5. Journal of Marketing

    JM · 2 publications · 250 citations

    2

    h-index

1–5