Concepedia
Statistics
Publications
1
Citations
288
H-Index
Active since
1987
Christine Dekleva is an author specializing in attribute inference, marketing management, and comparative advertising persuasion.
Publications per year
1987–1987
Product Categorization and Inference Making: Some Implications for Comparative Advertising
Mita Sujan, Christine Dekleva · Journal of Consumer Research · 1987 · 288 citations
Business, Marketing, Marketing Management +17
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