Concepedia

Fred Beard

FB

Statistics

Publications

27

Citations

877

H-Index

17

Active since

1996

Affiliations

University of Oklahoma(Current)

Dart Center for Journalism and Trauma

Fred Beard is an author at University of Oklahoma specializing in marketing, business, and advertising.

Publications per year

1996–2021

27

Publications

27

One Hundred Years of Humor in American Advertising

Fred Beard · Journal of Macromarketing · 2005 · 92 citations · Full text

Business, Communication, Marketing +17

Advertising and Audience Offense: The Role of Intentional Humor

Fred Beard · Journal of Marketing Communications · 2007 · 91 citations

Business, Communication, Marketing +11

Effects of Internship Predictors on Successful Field Experience

Fred Beard, Linda P. Morton · Journalism & Mass Communication Educator · 1998 · 90 citations

Social Sciences, Communication, Higher Education +10

College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences

Fred Beard · Journal of Business Ethics · 2003 · 73 citations

Business, Higher Education, Marketing +14

Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

Fred Beard · Journal of Business Research · 1996 · 57 citations

Management, Marketing, Marketing Management +12

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