Concepedia

Implicit Advertising Effects

Implicit Advertising Effects is a psychological phenomenon in advertising research wherein exposure to advertising stimuli influences consumer attitudes or behaviors without conscious awareness or intentional control, distinguishing it from explicit effects that arise from deliberate cognitive processing.

36

Publications

2K

Citations

99

Authors

55

Institutions

Publications per year

2017–2026

7

Parents

Publications

36

The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model

Jörg Matthes, Desirée Schmuck · Communication Research · 2015 · 190 citations

, , +17

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

Angela Y. Lee · Journal of Marketing Research · 2002 · 187 citations

, , +12

Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition

Chun‐Tuan Chang, Ching-Ting Yen · Journal of Advertising · 2013 · 166 citations

, , +16

Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set

Chan Yun Yoo · Journal of Interactive Marketing · 2008 · 163 citations

, , +17

The Role of Alcohol Advertising in Excessive and Hazardous Drinking

Charles K. Atkin, Kimberly A. Neuendorf, Steven McDermott · Journal of Drug Education · 1983 · 108 citations

, , +15

1–5 of 36

Authors

99

  1. RM
    Robert Moakler

    Meta (United States), United States

    2 publications · 105 citations

    2

    h-index

  2. FZ
    Florian Zettelmeyer

    University of California, Berkeley, United States

    2 publications · 105 citations

    2

    h-index

  3. TA
    Thaddeus A. Herzog

    University of Hawaiʻi at Mānoa, United States

    2 publications · 111 citations

    2

    h-index

  4. BR
    Brett R. Gordon

    Columbia University, United States

    2 publications · 105 citations

    2

    h-index

  5. JM
    Jörg Matthes

    University of Vienna, Austria

    2 publications · 259 citations

    2

    h-index

1–5 of 99

Institutions

55

  1. University of Vienna

    Vienna, Austria

    3 h-index

    7 publications

    635 citations

  2. Michigan State University

    East Lansing, United States

    2 h-index

    3 publications

    162 citations

  3. University of Hawaiʻi at Mānoa

    Honolulu, United States

    2 h-index

    8 publications

    426 citations

  4. University of Hawaii System

    Honolulu, United States

    2 h-index

    3 publications

    171 citations

  5. University of Georgia

    Athens, United States

    2 h-index

    3 publications

    162 citations

  6. University of Southern California

    Los Angeles, United States

    2 h-index

    2 publications

    111 citations

  7. University of Alberta

    Edmonton, Canada

    2 h-index

    2 publications

    59 citations

  8. University of Hawaii Cancer Center

    Honolulu, United States

    2 h-index

    6 publications

    324 citations

1–8 of 55

Venues

  1. Journal of Advertising

    4 publications · 316 citations

    4

    h-index

  2. Journal of Service Research

    JSR · 1 publications · 43 citations

    1

    h-index

  3. arXiv (Cornell University)

    Repository · 1 publications · 25 citations

    1

    h-index

  4. Psychology and Marketing

    1 publications · 14 citations

    1

    h-index

  5. Journal of Consumer Research

    JCR · 1 publications · 41 citations

    1

    h-index

1–5