Concepedia

Kimberly A. Neuendorf

KA

47

Publications

2.1K

Citations

28

H-Index

1980

Active since

Affiliations

Cleveland State University(Current)

Michigan State University

University of Connecticut

Kimberly A. Neuendorf is an author at Cleveland State University specializing in arts, communication, and media studies.

Top concepts

ArtsCommunicationMedia StudiesSocial SciencesJournalismMarketingMass CommunicationManagementTelevisionSocial Media

Publications per year

1980–2017

47

Publications

47

Understanding internet adoption as telecommunications behavior

David Atkin, Leo W. Jeffres, Kimberly A. Neuendorf · Journal of Broadcasting & Electronic Media · 1998 · 188 citations

New Technologies, Innovation Adoption, Technology Adoption +16

Innovativeness and variety of Internet shopping

Brian F. Blake, Kimberly A. Neuendorf, Colin M. Valdiserri · Internet Research · 2003 · 136 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +19

TV Entertainment, News, and Racial Perceptions of College Students

G. Blake Armstrong, Kimberly A. Neuendorf · Journal of Communication · 1992 · 127 citations · Full text

Media Studies, Television Study, Student Culture +9

The Role of Alcohol Advertising in Excessive and Hazardous Drinking

Charles K. Atkin, Kimberly A. Neuendorf, Steven McDermott · Journal of Drug Education · 1983 · 108 citations

Substance Use, Targeted Advertising, Social Marketing +16

Tailoring new websites to appeal to those most likely to shop online

Brian F. Blake, Kimberly A. Neuendorf, Colin M. Valdiserri · Technovation · 2004 · 103 citations

Electronic Marketplace, Customer Satisfaction, New Websites +12

Rows per page

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