Concepedia

Customer Retention Forecasting

Customer Retention Forecasting is a predictive modeling framework within long-term revenue forecasting that estimates the likelihood of customers maintaining ongoing relationships with a firm over a specified future period, distinguishing itself by focusing on behavioral continuity rather than acquisition or transaction volume.

37

Publications

2.5K

Citations

98

Authors

67

Institutions

Publications per year

2017–2026

13

Parents

Publications

37

The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet

Timothy L. Keiningham, Bruce Cooil, Lerzan Aksoy et al. · Managing Service Quality · 2007 · 404 citations

, , +17

Predicting customer retention and profitability by using random forests and regression forests techniques

Bart Larivière · Expert Systems with Applications · 2005 · 310 citations

, , +14

Comparing Oversampling Techniques to Handle the Class Imbalance Problem: A Customer Churn Prediction Case Study

Adnan Amin, Sajid Anwar, Awais Adnan et al. · IEEE Access · 2016 · 307 citations · Full text

, , +17

Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry

N Gordini, Valerio Veglio · Industrial Marketing Management · 2016 · 157 citations

, , +17

How to project customer retention

Peter S. Fader, Bruce G. S. Hardie · Journal of Interactive Marketing · 2007 · 114 citations

, , +17

1–5 of 37

Authors

98

  1. PS
    Peter S. Fader

    University of Pennsylvania, United States

    4 publications · 275 citations

    4

    h-index

  2. BG
    Bruce G. S. Hardie

    London Business School, United Kingdom

    2 publications · 130 citations

    2

    h-index

  3. DA
    David A. Schweidel

    Emory University, United States

    2 publications · 145 citations

    2

    h-index

  4. AK
    Adam Karg

    Swinburne University of Technology, Australia

    2 publications · 60 citations

    2

    h-index

  5. YC
    Yen‐Chun Chou

    National Chengchi University, Taiwan

    2 publications · 64 citations

    2

    h-index

1–5 of 98

Institutions

67

  1. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    4 publications

    275 citations

  2. Deakin University

    Burwood, Australia

    2 h-index

    3 publications

    72 citations

  3. National Chengchi University

    Taipei, Taiwan

    2 h-index

    5 publications

    179 citations

  4. University of Wisconsin–Madison

    Madison, United States

    2 h-index

    2 publications

    145 citations

  5. Small Business Administration

    Washington, United States

    2 h-index

    2 publications

    145 citations

  6. London Business School

    London, United Kingdom

    2 h-index

    2 publications

    130 citations

  7. Swinburne University of Technology

    Melbourne, Australia

    2 h-index

    3 publications

    108 citations

  8. Sejong University

    Seoul, South Korea

    2 h-index

    3 publications

    130 citations

1–8 of 67

Venues

  1. Industrial Marketing Management

    2 publications · 185 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 145 citations

    2

    h-index

  3. Managing Service Quality

    MSQ · 2 publications · 432 citations

    2

    h-index

  4. Journal of Sport Management

    JSM · 1 publications · 12 citations

    1

    h-index

  5. Management Science Letters

    1 publications · 10 citations

    1

    h-index

1–5