Concepedia

Customer Preference Elicitation

Customer Preference Elicitation is a methodological construct within mass customization strategy that systematically identifies and captures individual customer requirements and preferences through structured interactions, thereby enabling the alignment of product or service configurations with heterogeneous consumer demands.

140

Publications

8K

Citations

394

Authors

195

Institutions

Publications per year

2017–2026

46

Parents

Publications

140

Variety for sale: Mass customization or mass confusion?

Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 890 citations · Full text

, , +17

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?

Nikolaus Franke, Peter Keinz, Christoph J. Steger · Journal of Marketing · 2009 · 626 citations

, , +17

How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior?

Jae Bong Chang, Jayson L. Lusk, F. Bailey Norwood · American Journal of Agricultural Economics · 2009 · 276 citations

, , +17

Integrated Product Design for Marketability and Manufacturing

V. Srinivasan, William S. Lovejoy, David Beach · Journal of Marketing Research · 1997 · 216 citations

, , +15

Segmenting customer brand preference: demographic or psychographic

Chin‐Feng Lin · Journal of Product & Brand Management · 2002 · 206 citations

, , +17

1–5 of 140

Authors

394

  1. VS
    V. Srinivasan

    Stanford University, United States

    4 publications · 549 citations

    4

    h-index

  2. HK
    Harrison Kim

    University of Illinois Urbana-Champaign, United States

    4 publications · 132 citations

    4

    h-index

  3. NW
    Nanxin Wang

    Ford Motor Company (United States), United States

    3 publications · 86 citations

    3

    h-index

  4. GG
    Gianna Gomez-Levi

    Ford Motor Company (United States), United States

    3 publications · 86 citations

    3

    h-index

  5. WC
    Wei Chen

    Northwestern University, United States

    2 publications · 44 citations

    3

    h-index

1–5 of 394

Institutions

195

  1. Stanford University

    Stanford, United States

    6 h-index

    6 publications

    782 citations

  2. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    4 h-index

    6 publications

    174 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    4 h-index

    9 publications

    332 citations

  4. Shanghai Jiao Tong University

    Shanghai, China

    4 h-index

    9 publications

    186 citations

  5. Northwestern University

    Evanston, United States

    4 h-index

    9 publications

    253 citations

  6. Ford Motor Company (United States)

    Dearborn, United States

    3 h-index

    4 publications

    106 citations

  7. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    3 h-index

    6 publications

    276 citations

  8. The University of Texas at Austin

    Austin, United States

    3 h-index

    4 publications

    232 citations

1–8 of 195

Venues

  1. Journal of Marketing Research

    6 publications · 868 citations

    6

    h-index

  2. Computers & Industrial Engineering

    4 publications · 187 citations

    4

    h-index

  3. International Journal of Production Research

    4 publications · 99 citations

    4

    h-index

  4. Journal of Mechanical Design

    3 publications · 61 citations

    3

    h-index

  5. Advanced Engineering Informatics

    3 publications · 127 citations

    3

    h-index

1–5