Concepedia

Customer Discovery

Customer Discovery is a foundational entrepreneurial process within the domain of customer development that involves systematically testing and validating hypotheses about customer needs, problems, and behaviors to identify viable market opportunities prior to product development.

41

Publications

3K

Citations

92

Authors

49

Institutions

Publications per year

2017–2026

14

Parents

Children

Publications

41

Discovery-Oriented Consumer Research

William D. Wells · Journal of Consumer Research · 1993 · 401 citations

, , +15

USER-CENTRIC INNOVATIONS IN NEW PRODUCT DEVELOPMENT — SYSTEMATIC IDENTIFICATION OF LEAD USERS HARNESSING INTERACTIVE AND COLLABORATIVE ONLINE-TOOLS

Volker Bilgram, Alexander Brem, Kai‐Ingo Voigt · International Journal of Innovation Management · 2008 · 258 citations

, , +14

How strategists use “big data” to support internal business decisions, discovery and production

Thomas H. Davenport · Strategy and Leadership · 2014 · 231 citations

, , +14

“Listening In” to Find and Explore New Combinations of Customer Needs

Glen L. Urban, John R. Hauser · Journal of Marketing · 2004 · 203 citations

, , +17

Using data mining for bank direct marketing: an application of the CRISP-DM methodology

Sérgio Moro, Raul Laureano, Paulo Cortez · RepositóriUM (Universidade do Minho) · 2011 · 200 citations · Full text

, , +9

1–5 of 41

Authors

92

  1. ST
    Suppawong Tuarob

    Mahidol University, Thailand

    2 publications · 108 citations

    2

    h-index

  2. CS
    Conrad S. Tucker

    Pennsylvania State University, United States

    2 publications · 108 citations

    2

    h-index

  3. SM
    Susan McKnight

    Nottingham Trent University, United Kingdom

    2 publications · 35 citations

    2

    h-index

  4. SL
    Shu-Hsien Liao

    Tamkang University, Taiwan

    2 publications · 129 citations

    2

    h-index

  5. VS
    Victor S. Y. Lo

    Fidelity Investments (United States), United States

    2 publications · 208 citations

    2

    h-index

1–5 of 92

Institutions

49

  1. Pennsylvania State University

    State College, United States

    3 h-index

    6 publications

    252 citations

  2. Nottingham Trent University

    Nottingham, United Kingdom

    3 h-index

    4 publications

    61 citations

  3. Fidelity Investments (United States)

    Boston, United States

    2 h-index

    2 publications

    208 citations

  4. Arizona State University

    Tempe, United States

    2 h-index

    3 publications

    118 citations

  5. Seoul National University

    Seoul, South Korea

    2 h-index

    4 publications

    57 citations

  6. Tamkang University

    Taipei, Taiwan

    2 h-index

    4 publications

    221 citations

  7. Donghua University

    Shanghai, China

    1 h-index

    1 publications

    82 citations

  8. Brunel University of London

    London, United Kingdom

    1 h-index

    3 publications

    162 citations

1–8 of 49

Venues

  1. Evidence Based Library and Information Practice

    EBLIP · 2 publications · 26 citations

    2

    h-index

  2. Expert Systems with Applications

    2 publications · 129 citations

    2

    h-index

  3. British Food Journal

    1 publications · 15 citations

    1

    h-index

  4. International Conference on Information Technology

    Conference · 1 publications · 11 citations

    1

    h-index

  5. Technology Analysis and Strategic Management

    1 publications · 19 citations

    1

    h-index

1–5