Need Validation

Need Validation is an academic concept referring to a methodological contribution within customer discovery that systematically verifies the existence, significance, and specificity of a problem or demand as perceived by target users, thereby distinguishing it from related methods by its exclusive focus on empirically confirming the prioritized needs underlying market opportunities.

4

Publications

138

Citations

7

Authors

7

Institutions

Publications per year

2017–2026

1

Authors

7

  1. DL
    Dong‐Jin Lee

    Yonsei University, South Korea

    1 publications · 95 citations

    1

    h-index

  2. AE
    Amy E. Wood

    Brigham Young University, United States

    1 publications · 11 citations

    1

    h-index

  3. CA
    Christopher A. Mattson

    Brigham Young University, United States

    1 publications · 11 citations

    1

    h-index

  4. CA
    Charles A. Poe

    Iowa State University, United States

    1 publications · 11 citations

    1

    h-index

  5. MJ
    M. Joseph Sirgy

    Virginia Tech, United States

    1 publications · 95 citations

    1

    h-index

1–5 of 7

Venues

  1. 1

    h-index

  2. Journal of Educational Measurement

    1 publications · 11 citations

    1

    h-index

  3. Applied Research in Quality of Life

    1 publications · 95 citations

    1

    h-index

1–3