Customer Segment Validation

Customer Segment Validation is a methodological construct within the domain of entrepreneurial customer discovery that distinguishes itself by systematically verifying the existence, needs, and willingness to engage of a specific group of potential customers presumed to constitute a distinct market segment.

Publications

399

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Customer Discovery

Publications

Customer profiling, segmentation, and sales prediction using AI in direct marketing

Mahmoud SalahEldin Kasem, Mohamed A. Hamada, Islam Taj-Eddin · Neural Computing and Applications · 2023 · 117 citations · Full text

Business, Marketing, Marketing Management +16

Interpretable machine learning-based approach for customer segmentation for new product development from online product reviews

Junegak Joung, Harrison Kim · International Journal of Information Management · 2023 · 105 citations

Business, Marketing, Marketing Management +15

Cross-segment validation of customer support for AI-based service robots at luxury, fine-dining, casual, and quick-service restaurants

Yao‐Chin Wang, Avraam Papastathopoulos · International Journal of Contemporary Hospitality Management · 2023 · 51 citations

Engineering, Hospitality Management, Psychology +14

Judging the quality of customer segments: segmentation effectiveness

Sally Dibb, Lyndon Simkin · Journal of Strategic Marketing · 2010 · 50 citations

Business, Marketing, Marketing Management +14

Data Mining Approach for Customer Segmentation in B2B Settings using Centroid-Based Clustering

Nadhira Riska Maulina, Isti Surjandari, Annisa Marlin Masbar Rus · 2019 · 23 citations

Business, Marketing, Marketing Management +16

1–5 of 9

Authors

MA
Mohamed A. Hamada
Kafrelsheikh University, Egypt
2 publications · 129 citations
2
h-index
IT
Islam Taj-Eddin
Assiut University, Egypt
2 publications · 129 citations
2
h-index
MS
Mahmoud SalahEldin Kasem
Assiut University, Egypt
2 publications · 129 citations
2
h-index
TH
Tina Harrison
University of Edinburgh, United Kingdom
1 publications · 14 citations
1
h-index
HK
Harrison Kim
University of Illinois Urbana-Champaign, United States
1 publications · 105 citations
1
h-index

1–5 of 17

Institutions

1–8 of 11

Venues

International Journal of Engineering and Advanced Technology
1 publications · 15 citations
1
h-index
Neural Computing and Applications
1 publications · 117 citations
1
h-index
International Journal of Information Management
1 publications · 105 citations
1
h-index
arXiv (Cornell University)
Repository · 1 publications · 12 citations
1
h-index
ICIQ
1 publications · 12 citations
1
h-index

1–5