Concepedia

Victor S. Y. Lo

VS

5

Publications

266

Citations

5

H-Index

1994

Active since

Affiliations

Fidelity Investments (United States)(Current)

University of Hong Kong

Victor S. Y. Lo is an author at Fidelity Investments (United States) specializing in engineering, management, and statistics.

Top concepts

ManagementEngineeringBusinessMarketingStatisticsData ScienceBusiness AnalyticsMarketing AnalyticsPredictive AnalyticsQuantitative Management

Publications per year

1994–2015

5

Publications

5

The true lift model

Victor S. Y. Lo · ACM SIGKDD Explorations Newsletter · 2002 · 137 citations

Marketing Analytics, Engineering, Business Intelligence +22

Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods

Kathleen Kane, Victor S. Y. Lo, Jane Zheng · Journal of Marketing Analytics · 2014 · 66 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +12

From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk

Victor S. Y. Lo, Dessislava A. Pachamanova · Journal of Marketing Analytics · 2015 · 27 citations

Uplift Analytics, Risk Analytics, Engineering +11

The Application of Ranking Probability Models to Racetrack Betting

Victor S. Y. Lo, John Bacon‐Shone, Kelly Busche · Management Science · 1995 · 21 citations

Multi-entry Competitions, Ordering Probabilities, Engineering +16

A Comparison Between Two Models for Predicting Ordering Probabilities in Multiple-Entry Competitions

Victor S. Y. Lo, John Bacon‐Shone · Journal of the Royal Statistical Society Series D (The Statistician) · 1994 · 15 citations

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