Concepedia

Culture-based Segmentation

Culture-Based Segmentation is a market segmentation framework that classifies global consumer markets according to shared cultural characteristics—such as values, beliefs, language, customs, and traditions—thereby distinguishing segments by their underlying sociocultural dynamics rather than solely by geographic, demographic, or economic criteria.

43

Publications

2.9K

Citations

92

Authors

62

Institutions

Publications per year

2017–2026

13

Variants

Cultural Segmentation

Parents

Publications

43

The Relationships between Culture and Service Quality Perceptions

Olivier Furrer, Ben Shaw‐Ching Liu, Devanathan Sudharshan · Journal of Service Research · 2000 · 792 citations

, , +17

Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Mohamed M. Mostafa · Expert Systems with Applications · 2009 · 402 citations

, , +15

Cosmopolitan consumers as a target group for segmentation

Petra Riefler, Adamantios Diamantopoulos, Judy A. Siguaw · Journal of International Business Studies · 2011 · 296 citations · Full text

, , +14

UK Consumer Decision-Making Styles

Mitchell, Lorina Bates · Journal of Marketing Management · 1998 · 164 citations

, , +17

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton · Journal of International Marketing · 2010 · 114 citations · Full text

, , +17

1–5 of 43

Authors

92

  1. VJ
    Veronika Jadczaková

    Mendel University in Brno, Czechia

    2 publications · 28 citations

    2

    h-index

  2. JA
    James Agarwal

    University of Calgary, Canada

    2 publications · 155 citations

    2

    h-index

  3. NK
    Naresh K. Malhotra

    Georgia Institute of Technology, United States

    2 publications · 155 citations

    2

    h-index

  4. MI
    Mitchell

    University of Washington, United States

    1 publications · 164 citations

    1

    h-index

  5. ET
    Efi Theodoraki

    International Hellenic University, Greece

    1 publications · 14 citations

    1

    h-index

1–5 of 92

Institutions

62

  1. University of Sheffield

    Sheffield, United Kingdom

    2 h-index

    2 publications

    107 citations

  2. University of Castilla-La Mancha

    Ciudad Real, Spain

    2 h-index

    6 publications

    148 citations

  3. Mendel University in Brno

    Brno, Czechia

    2 h-index

    2 publications

    28 citations

  4. University College London

    London, United Kingdom

    2 h-index

    2 publications

    73 citations

  5. Centre National de la Recherche Scientifique

    Paris, France

    2 h-index

    2 publications

    139 citations

  6. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    2 publications

    155 citations

  7. Institut d'Economie Scientifique Et de Gestion

    Puteaux, France

    2 h-index

    2 publications

    139 citations

  8. University of Vienna

    Vienna, Austria

    1 h-index

    2 publications

    592 citations

1–8 of 62

Venues

  1. International Marketing Review

    3 publications · 146 citations

    3

    h-index

  2. Journal of Business Research

    JBR · 3 publications · 143 citations

    3

    h-index

  3. International Journal of Tourism Research

    2 publications · 39 citations

    2

    h-index

  4. 2

    h-index

  5. Frontiers in Psychology

    1 publications · 14 citations

    1

    h-index

1–5