Concepedia

Veronika Jadczaková

VJ

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Publications

3

Citations

50

H-Index

3

Active since

2013

Affiliations

Mendel University in Brno(Current)

Veronika Jadczaková is an author at Mendel University in Brno specializing in segment evaluation, business, and market segmentation.

Publications per year

2013–2015

3

Publications

3

Review of segmentation process in consumer markets

Veronika Jadczaková · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2013 · 22 citations · Full text

, , +15

Responsiveness of culture-based segmentation of organizational buyers

Veronika Jadczaková · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2013 · 15 citations · Full text

, , +16

Do Culture-based Segments Predict Selection of Market Strategy?

Veronika Jadczaková · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2015 · 13 citations · Full text

, , +10

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