Concepedia

Consumer Source Confusion

Consumer Source Confusion is a type of trademark confusion in which consumers mistakenly believe that the source of a product or service associated with a well-known mark originates from a different, often newer or less-known, producer due to the latter’s use of a similar or identical mark.

63

Publications

4K

Citations

155

Authors

113

Institutions

Publications per year

2017–2026

12

Parents

Publications

63

Marketing causes and implications of consumer confusion

Vincent‐Wayne Mitchell, Vassilios G. Papavassiliou · Journal of Product & Brand Management · 1999 · 289 citations

, , +11

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Gianfranco Walsh, Vincent‐Wayne Mitchell · European Journal of Marketing · 2010 · 238 citations

, , +15

Consumer confusion over the profusion of eco-labels: Lessons from a double differentiation model

Dorothée Brécard · Resource and Energy Economics · 2013 · 193 citations

, , +13

ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)

John W. Pracejus, G. Douglas Olsen, Norman Brown · Journal of Advertising · 2003 · 192 citations

, , +14

Brand confusion: Empirical study of a legal concept

Jean‐Noël Kapferer · Psychology and Marketing · 1995 · 164 citations

, , +13

1–5 of 63

Authors

155

  1. SL
    Sheena Leek

    University of Birmingham, United Kingdom

    3 publications · 120 citations

    3

    h-index

  2. VM
    Vincent‐Wayne Mitchell

    Manchester School of Architecture, United Kingdom

    3 publications · 561 citations

    3

    h-index

  3. GD
    G. Douglas Olsen

    University of Alberta, Canada

    2 publications · 354 citations

    2

    h-index

  4. JK
    Jean‐Noël Kapferer

    HEC Paris, France

    2 publications · 176 citations

    2

    h-index

  5. ND
    Nancy D'Amato

    Energy Research Company (United States), United States

    2 publications · 131 citations

    2

    h-index

1–5 of 155

Institutions

113

  1. New York University

    New York, United States

    3 h-index

    3 publications

    104 citations

  2. University of Minnesota

    Minneapolis, United States

    3 h-index

    5 publications

    620 citations

  3. University of Birmingham

    Birmingham, United Kingdom

    3 h-index

    6 publications

    204 citations

  4. Villanova University

    Radnor, United States

    2 h-index

    2 publications

    175 citations

  5. University of Alberta

    Edmonton, Canada

    2 h-index

    4 publications

    738 citations

  6. HEC Paris

    Jouy-en-Josas, France

    2 h-index

    2 publications

    176 citations

  7. London School of Economics and Political Science

    London, United Kingdom

    2 h-index

    2 publications

    46 citations

  8. University of Surrey

    Guildford, United Kingdom

    2 h-index

    2 publications

    66 citations

1–8 of 113

Venues

  1. Journal of Public Policy & Marketing

    JPP&M · 6 publications · 498 citations

    6

    h-index

  2. Psychology and Marketing

    4 publications · 380 citations

    4

    h-index

  3. Journal of Product & Brand Management

    3 publications · 379 citations

    3

    h-index

  4. SSRN Electronic Journal

    Repository · 3 publications · 75 citations

    3

    h-index

  5. European Journal of Marketing

    EJM · 2 publications · 373 citations

    2

    h-index

1–5