Reverse Confusion
Reverse Confusion is a form of trademark infringement in which consumers mistakenly believe that the origin of a junior mark’s goods or services is associated with, or sponsored by, a senior mark owner, despite the absence of such a relationship, typically arising when a larger entity adopts a mark similar to that of a smaller, prior user.
4
Publications
144
Citations
7
Authors
5
Institutions
Publications per year
2017–2026
0
4
Why do ambiguous figures reverse?
Irvin Rock, Susannah Hall, Janet M. Davis · Acta Psychologica · 1994 · 94 citations
Law, Accounting, Early Numeracy +3
Accentuate the negative - eliminate the positive.
Stephen P. Glasser · PubMed · 1976 · 16 citations
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Drew University
Madison, United States
1 h-index
1 publications
94 citations
Michigan United
Kalamazoo, United States
1 h-index
1 publications
19 citations

University of Arkansas at Little Rock
Little Rock, United States
1 h-index
1 publications
15 citations
University of California, Berkeley
Berkeley, United States
1 h-index
2 publications
188 citations
University of Michigan
Ann Arbor, United States
1 h-index
1 publications
19 citations
1–5 of 5
1 publications · 19 citations
1
h-index
Repository · 1 publications · 16 citations
1
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1 publications · 94 citations
1
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1 publications · 15 citations
1
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Repository · 1 publications · 11 citations
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