Reverse Confusion

Reverse Confusion is a form of trademark infringement in which consumers mistakenly believe that the origin of a junior mark’s goods or services is associated with, or sponsored by, a senior mark owner, despite the absence of such a relationship, typically arising when a larger entity adopts a mark similar to that of a smaller, prior user.

4

Publications

144

Citations

7

Authors

5

Institutions

Publications per year

2017–2026

0

Authors

7

  1. RE
    Richard E. Nisbett

    University of Michigan, United States

    1 publications · 19 citations

    1

    h-index

  2. IR
    Irvin Rock

    University of California, Berkeley, United States

    1 publications · 94 citations

    1

    h-index

  3. SH
    Susannah Hall

    University of California, Berkeley, United States

    1 publications · 94 citations

    1

    h-index

  4. SP
    Stephen P. Glasser

    University of Alabama at Birmingham, United States

    1 publications · 16 citations

    1

    h-index

  5. CJ
    Charles J. Ogletree

    Boston College, United States

    1 publications · 15 citations

    1

    h-index

1–5 of 7

Venues

  1. American Psychologist

    1 publications · 19 citations

    1

    h-index

  2. PubMed

    Repository · 1 publications · 16 citations

    1

    h-index

  3. Acta Psychologica

    1 publications · 94 citations

    1

    h-index

  4. 1

    h-index

  5. UF Law Scholarship Repository (University of Florida)

    Repository · 1 publications · 11 citations

1–5