Concepedia

Consumer Geodemographics

Consumer Geodemographics is a geodemographic framework that classifies populations into distinct segments based on the spatial distribution of consumer behaviors, socio-economic characteristics, and lifestyle attributes to enable targeted marketing and market analysis.

34

Publications

2.1K

Citations

90

Authors

51

Institutions

Publications per year

2017–2026

9

Parents

Publications

34

The Impact of Social Factors and Consumer Behavior on Carbon Dioxide Emissions in the United Kingdom

Giovanni Baiocchi, Jan C. Minx, Klaus Hubacek · Journal of Industrial Ecology · 2010 · 360 citations

, , +17

"We Know Who You Are and We Know Where You Live": The Instrumental Rationality of Geodemographic Systems

Jon Goss · Economic Geography · 1995 · 238 citations

, , +13

Role of Socio-Demographics in Segmenting and Profiling Green Consumers

Sanjay Jain, Gurmeet Kaur · Journal of International Consumer Marketing · 2006 · 231 citations

, , +7

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

J. Jeffrey Inman, Venkatesh Shankar, Rosellina Ferraro · Journal of Marketing · 2004 · 215 citations

, , +17

Consumer Packaged Goods in the United States: National Brands, Local Branding

Bart J. Bronnenberg, Jean‐Pierre Dubé · Journal of Marketing Research · 2007 · 121 citations

, , +11

1–5 of 34

Authors

90

  1. GB
    Giovanni Baiocchi

    University of Maryland, College Park, United States

    2 publications · 381 citations

    2

    h-index

  2. KH
    Klaus Hubacek

    University of Maryland, College Park, United States

    2 publications · 381 citations

    2

    h-index

  3. RW
    Richard Webber

    University College London, United Kingdom

    2 publications · 25 citations

    2

    h-index

  4. CS
    C. Schooler

    Stanford Medicine, United States

    1 publications · 85 citations

    1

    h-index

  5. EZ
    Emilio Zagheni

    Max Planck Institute for Demographic Research, Germany

    1 publications · 16 citations

    1

    h-index

1–5 of 90

Institutions

51

  1. University of Maryland, College Park

    College Park, United States

    3 h-index

    5 publications

    638 citations

  2. University of Liverpool

    Liverpool, United Kingdom

    2 h-index

    4 publications

    165 citations

  3. Texas A&M University – Corpus Christi

    Corpus Christi, United States

    1 h-index

    1 publications

    33 citations

  4. Columbia University

    New York, United States

    1 h-index

    1 publications

    15 citations

  5. University of Southern Denmark

    Odense, Denmark

    1 h-index

    3 publications

    57 citations

  6. University of Illinois Urbana-Champaign

    Urbana, United States

    1 h-index

    1 publications

    19 citations

  7. Japan External Trade Organization

    Tokyo, Japan

    1 h-index

    1 publications

    121 citations

  8. Cornell University

    Ithaca, United States

    1 h-index

    1 publications

    38 citations

1–8 of 51

Venues

  1. Public Health Nutrition

    PNH · 3 publications · 83 citations

    3

    h-index

  2. 2

    h-index

  3. Journal of Applied Social Psychology

    1 publications · 38 citations

    1

    h-index

  4. Journal of Consumer Marketing

    1 publications · 30 citations

    1

    h-index

  5. Geography Compass

    1 publications · 11 citations

    1

    h-index

1–5