Concepedia

Gurmeet Kaur

GK

2

Publications

437

Citations

2

H-Index

2004

Active since

Affiliations

University of Delhi(Current)

Gurmeet Kaur is an author at University of Delhi specializing in consumer research, sustainable marketing, and green marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchSustainable MarketingBusinessDemographyGreenwashingConsumer Culture

Publications per year

2004–2006

2

Publications

2

Role of Socio-Demographics in Segmenting and Profiling Green Consumers

Sanjay Jain, Gurmeet Kaur · Journal of International Consumer Marketing · 2006 · 230 citations

Green Marketing, Consumer Culture, Select Socio-demographic Characteristics +14

Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers

Sanjay Jain, Gurmeet Kaur · Global Business Review · 2004 · 207 citations

Green Marketing, Greenwashing, Consumer Study +16

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