Concepedia

Sanjay Jain

SJ

12

Publications

2K

Citations

11

H-Index

2000

Active since

Affiliations

University of Delhi(Current)

Saint Ambrose University

San Francisco State University

Santa Clara University

Sanjay Jain is an author at University of Delhi specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingInnovationConsumer BehaviorConsumer ResearchMarketing StrategyEngineeringReliabilityGreen Marketing

Publications per year

2000–2020

12

Publications

12

Academics or entrepreneurs? Investigating role identity modification of university scientists involved in commercialization activity

Sanjay Jain, Gerard George, Mark A. Maltarich · Research Policy · 2009 · 639 citations

Role Identity Modification, Research Commercialization, Management +8

Measuring Service Quality: Servqual vs. Servperf Scales

Sanjay Jain, Garima Gupta · Vikalpa The Journal for Decision Makers · 2004 · 509 citations · Full text

Reliability, Customer Satisfaction, Service Quality Construct +14

Innovation and entrepreneurship in India: Understanding jugaad

Jaideep Prabhu, Sanjay Jain · Asia Pacific Journal of Management · 2015 · 235 citations · Full text

Entrepreneurial Innovation, Innovation Study, Management +6

Role of Socio-Demographics in Segmenting and Profiling Green Consumers

Sanjay Jain, Gurmeet Kaur · Journal of International Consumer Marketing · 2006 · 230 citations

Green Marketing, Consumer Culture, Select Socio-demographic Characteristics +14

Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers

Sanjay Jain, Gurmeet Kaur · Global Business Review · 2004 · 207 citations

Green Marketing, Greenwashing, Consumer Study +16

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